More than a thousand years ago, the Arabs were among the first peoples to produce ice cream made from milk and used sugar, fruits and rose water to sweeten them. With the hot summer weather in the region, the ice cream flourished and found acceptance over hundreds of years, in the meantime it was (1) “Marco Polo “, The famous Italian merchant and explorer, returning from China with the same secret mixture, and presented it to people in Venice, then ice cream spread in Europe, then all over the world, and its use increased day by day, until we reached the present moment.
Ice cream enters almost every home in the world and you find it in all markets, used by the poor and the rich alike. In 2018, humans consumed an amount of seventeen billion kilograms of it, a figure that is expected to rise an additional billion (2) by the year 2023, making this ice cream a semi-essential sweetener for humans, who consider it a natural thing in their lives, but was it always like this ?!
The answer, of course, is “No.” Humans have practiced the craft of collecting and gathering for hundreds of thousands of years, they lived in separate groups, and the goal of one of them was only to find a few apples or oranges here or there, or perhaps catch a wild rabbit that would pass quickly, at that time food was scarce. Long nights may pass before a person finds anything to eat. As for desserts, such as eating some ice cream or any of the sugars, that was an unrivaled luxury.
Accordingly, (3) our brains have adapted to this situation by pushing people to crave food wherever it is seen, not just when physiological need it. This happens especially with foods rich in sugars, salts, carbohydrates or fats, because storing excess food in our bodies helped us to survive, so if food was scarce and starvation began, then those who stored fats in their bodies could maintain their health for a greater number of days, as the body begins Burning excess fat in cases of food failure.
In the modern world – quite the opposite – food companies compete for one prey, which is you. Food ads are everywhere, you find them on television and social media, and you meet them on huge public transport posters, in large street billboards, and in large numbers of restaurants stacked on both sides of it, this stimulates within us a constant sense of lust for food even though we may not We have a physiological need for it, this feeling in obesity psychology is called “the pleasure of hunger (4)” (Hedonic Hunger).
This idea is confirmed by several studies. For example, (5) “Brian Wanzick”, a professor from Cornell University who studies consumer behavior and marketing methods, indicated during the past two decades that we – humans – tend to eat more food the larger the plate. Or, whenever the food is heavily exposed to us, or it is in an appropriate context, it occurs regardless of our physiological needs. Another set of experiences (6) indicated that being hungry or not hungry is not an effect when you are presented with delicious foods – such as chocolate – in both cases, you will greedily eat it.
On the other hand, this craving for food is contagious. In fact, it was “Nicholas Christakis” and “James Fowler” (7) from Harvard University and California, in a study that was widely known at the time of its release and so far, that the spread of obesity follows a social pattern, meaning that your social network – whether it is electronic Or on the ground – it may push you to obesity – or a healthy life – according to the number of fats in it, because that exposes you to a lot of unhealthy food and bad eating habits, so 57% tend to fall into its captivity as well.
As we said, these irritating feelings about food escalate whenever the meals are rich in sugar, salt or fat, and this simply means that the tools that used to serve us in the past to survive have now become a burden on us. Contemporary Foods (8): The number of instant, sugary and fat-dense foodstuffs in the market increased from 5,000 foodstuffs in 1980 to 35,000 foodstuffs in 2000, and the number doubled again during the past two decades. https://www.youtube.com/embed/cKEbbTmxYGo?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=ar&autohide=2&wmode=transparent
Ice cream and chocolate of all kinds are the kings of the modern home, sweets, biscuits and baked goods packed with simple carbohydrates, hot hamburgers, hot dogs and exquisite Syrian shawarma, not a single day goes by, rather an hour does not pass sometimes, unless you encounter any of them. Our contemporary life is so drunk with nutritional pleasure that it is like walking a heroin addict on a street full of heroin vendors, and the problem is that no one stands against that roaring waterfall.
We know that obesity has multiple causes, there is a genetic side that we see clearly (9) in the roots of certain families, but despite this, this aspect alone cannot explain obesity as a global epidemic whose numbers have doubled (10) catastrophically (10) three times over the past half century. Add to that that more than a third of young people, and almost half of children, in the whole world are obese while we speak! For this reason, researchers in this scope assume that there are other causes of obesity related to the nature of the contemporary world, as it can easily be observed that our social structure has changed during the same period in which obesity spread as an epidemic, so that eating outside the home has become a popular habit among all people. Fizzy, candy, ice cream and ready-to-eat foods in general have become normal things, besides, we have become more lazy.
Modern man has turned his effort into a machine, while he used to consume many calories in walking, washing dishes and clothes, and cleaning the house in the seventies to the eighties of the last century, he began to use cars, dishwashers, automatic washing machines and vacuum cleaners, on the other hand, our modern world – in some way – pushes us For more fondness. According to the World Health Organization (11), a third of people do not perform adequate physical activities, and that percentage increases to half in the Arab world. The causes of this condition are varied and related to our contemporary lifestyle, as urbanization reduced the wide walking areas, and raised the congestion, pollution and levels of tension just for being outside, so people preferred to stay at home. On the other hand, the availability of communication technology allowed many jobs to be performed without the need to exert effort.
Well, let’s pause, in contrast to all the previous hype, let’s now travel to Japan, there it looks like a Japanese citizen lives with one eye on his work and the other on his body, we are facing one of the lowest rates (12) of obesity in the world at only 3.5%, compare it In the situation in the Arab world, for example: Kuwait by 42.8%, Saudi Arabia by 35.2%, Egypt by 34.6%, Jordan by 34.3%, the United Arab Emirates by 33.7%, and Qatar by 33.1%, we are talking about ten times the number!
Society in Japan still follows the way of the ancient tribes there in food, and even reveres it. You find that their diet is simple and balanced and consists mainly of seafood, whole grains and vegetables, while you find that ready-made and quick Western foods are largely absent in Japanese dishes. He eats in the language of the past and works in the language of the future.
The matter does not stop at the limit of habits only, as Japanese schools (13) strictly adhere to healthy dietary guidelines, and the government is working to support a healthy lifestyle that mixes work, sports and proper diet, for this reason you will not be surprised when you know that they are the longest-lived people in the world, they are now, And they were. For centuries, researchers argue in the range that connects public health with anthropology that the Okinawan people have the longest lives in the world due to their diet.
Okinawa is a group of about one and a half million individuals who live on some Japanese islands and belong to a very ancient culture, they are the original inhabitants of those regions, and because of the research focus on their regular lifestyle, what we call the Okinawa diet appeared (14), which is currently receiving global attention Broadly, it relies mainly – as a daily activity – on vegetables, rice and whole grains. For these people, ice cream is an optional weekly activity.
Now, let us leave our contemporary cities that are crammed with cars and their inhabitants ’dreams of a quiet life, and travel to the other side of the world, namely the country of Bolivia. More specifically, we would like to travel to the Maniki River, one of the tributaries of the Amazon, where picturesque rainforests and humid weather live next to it. Someone in small scattered groups, they are the Chimani people. (15)
In that place, they make houses out of bamboo sticks and cover them with palm leaves. There you will definitely not pass any of the Pizza Hut or Burger King branches, no brands on the way, no Wi-Fi, or large halls with small tables in the market complexes in which restaurants and candy companies of all kinds are spread, like The lifestyle of the people there – to a large extent – is the one practiced by humans thousands of years ago, working in agriculture and hunting, and eating what nature gave them: complex carbohydrates, mainly those that they get from vegetables and fruits, with balanced proportions of protein.
Chimani – like many primitive peoples – draw the attention of researchers in the fields of anthropology and public health, for they are – without exaggeration – one of the healthiest peoples in the world (16). In this place, the rates of obesity, coronary artery disease, heart disease, high cholesterol, as well as blood pressure and type 2 diabetes are almost non-existent, but the case may not continue like this for a long time. A study published in the journal Obesity (17) in June 2019 indicated that the proximity of city markets to the areas in which the Chimani people live – during a past decade – led to an increase in their consumption rates of refined oils, sugar and salt foods. Obesity appears in small proportions, which puts the danger of falling into the families of the disease.
The idea, then, is clear, besides the genetic causes, the modern world’s way of living does not support a healthy life and a body of adequate weight. This modern chaos mired in sugar and salt pushes humans to the edge of obesity, and then to the brink of disease, and without serious attempts to educate people about the importance of meals. Health, and the pressure on food product companies for more health-conscious marketing deal, all of humanity is on the road to disaster.
Yes, a disaster. It can be understood when we consider the report of the Health Committee in the British House of Commons (18) issued in 2003 in which it was stated: “If the worst scenarios related to obesity were to become a reality, the sight of these amputees would become a common sight on the streets, there would be many The blind, there will be a great demand for dialysis, and this will be the first generation in which children die before their parents as a result of childhood obesity. “