Thousands of series and films have become subject to the desire of millions of viewers without government censorship, provided by online viewing and broadcasting platforms, which have invaded the global entertainment market, carrying controversial works.
The episode (3/3/2021) of “The Story of the Rest” program discussed the challenges of Arab cinema, as Arab platforms seek to compete with their global counterparts in attracting Arab viewers, so that the global will be the dream of Arab filmmakers.
For her part, Tunisian director Kawthar Ben Haniyeh – whose films “The Man Who Sold His Back” reached the final list for the Oscar for Best Foreign Film this year – said that to achieve the spread of Arab films, they must go through major festivals that are highlighted internationally.
She explained that what makes the film nominate for these festivals is the promotional campaigns it enjoys, noting that the quarantine factor for voters, and the absence of major concerts to promote rich films behind a large budget, greatly affected the choice of films this time, so there was equality between the films, and therefore Her film was chosen despite not being heavily promoted.
For his part, Lebanese director Hadi Zakak said that the accumulation of cinematic experience from one generation to the next contributes to paving the way for Arab productions to reach the world, but the weakest link remains the point of support for the distribution of Arab films in global markets.
And he considered that Arab cinema often belongs to the political gender, and therefore there are no science fiction films or romantic films that reach the world, most of them are limited to Arab problems, and that stems from the reality itself, as well as the support provided to talk about these topics themselves.
International European American
As for the Egyptian film critic Amir Al-Omari, he considered that the concept of universality concerns filmmakers, pointing out that the concept of universality means Europe and America, excluding China, India, Latin America and Africa, inferred by the interest of the Arab media only in European and American festivals.
He added that the largest and strongest cultural pole in the world comes from Europe and America, which is characterized by a central European cultural outlook. Therefore, Arab films are evaluated with foreign standards and peculiarities, and Arab identity and religious heritage are not considered, and on this basis the Arab cinematographer tries to satisfy this European tendency with an attempt. Preserving the Arab identity.
It is noteworthy that there were 9 Arab films that were nominated for the Oscars this year, and two of them entered the finalists, but did not win any award, and 6 Arab films recently participated in the Berlin International Film Festival, and European countries are organizing festivals for Arab films. Advertising
Arab filmmakers and films also won European prizes, including the film “The Facts of the Sunnies of Embers” by Algerian director Mohamed Lakhdar Hamina, who won the Palme d’Or at the Cannes Festival in 1975.