Real Madrid remained the most expensive brand in football in the world in 2021 for the third year in a row, surpassing Barcelona and Manchester United, in second and third places.
According to a report issued by the consulting firm (Brand Finance), the brand value of Real Madrid amounted to 1.276 billion euros, ahead of compatriots Barcelona (1.266 million euros), Manchester United (1.130 million euros), and Manchester City the Premier League champions (1.118 million euros). Bayern Munich is the German champion (1.068 million euros).
In its annual report, the company stated that Real Madrid “has consistently been able to secure qualification for the Champions League year after year. This continuous influx of revenue and prestige in the Champions League has played a major role in the club’s overall success.”
English clubs dominated the classification, with 6 of them coming in the top ten.
The English club Liverpool ranked sixth (973 thousand euros), followed by Paris Saint-Germain (887 thousand euros), then 3 English clubs in a row: Chelsea (769 thousand euros), Tottenham (723 thousand euros), and finally Arsenal finished tenth. (675,000 euros).